Web Traffic Web Traffic 4

Question 1

What is 'crawl budget' and how does it relate to web traffic?

Accepted Answer

The number of pages a search engine bot will crawl on your site in a given timeframe

Answer

Crawl budget is the number of URLs Googlebot will crawl during a set period, affecting which pages get indexed and receive organic traffic.

Question 2

Which HTTP status code indicates that a page has been permanently moved, passing link equity and redirecting traffic?

Accepted Answer

301

Answer

A 301 redirect signals a permanent move, passing most SEO value and redirecting both users and bots to the new URL.

Question 3

What does 'impression share' measure in paid search traffic?

Accepted Answer

The share of total possible impressions your ads received

Answer

Impression share is the percentage of eligible auctions in which your ad was shown versus the total number it could have appeared in.

Question 4

Which of the following actions would most directly increase organic search traffic to a website?

Accepted Answer

Publishing high-quality, keyword-optimized content

Answer

Publishing quality content optimized for relevant keywords helps pages rank higher in SERPs, increasing organic traffic.

Question 5

A website receives mostly mobile traffic. Which metric is most critical to monitor for user experience?

Accepted Answer

Core Web Vitals on mobile

Answer

Core Web Vitals (LCP, INP, CLS) measure real-world mobile UX and directly affect Google rankings and bounce rates.

Web Traffic Practice Test