Web Traffic Web Traffic 4 â Questions and Answers
Question 1: What is 'crawl budget' and how does it relate to web traffic?
- The monthly ad spend for driving traffic
- The number of pages a search engine bot will crawl on your site in a given timeframe (Correct answer)
- The bandwidth allocated by a CDN
- The server cost per visitor
Correct answer: The number of pages a search engine bot will crawl on your site in a given timeframe
Crawl budget is the number of URLs Googlebot will crawl during a set period, affecting which pages get indexed and receive organic traffic.
Question 2: Which HTTP status code indicates that a page has been permanently moved, passing link equity and redirecting traffic?
- 200
- 301 (Correct answer)
- 302
- 404
Correct answer: 301
A 301 redirect signals a permanent move, passing most SEO value and redirecting both users and bots to the new URL.
Question 3: What does 'impression share' measure in paid search traffic?
- The percentage of ad clicks vs. total site visits
- The share of total possible impressions your ads received (Correct answer)
- The number of unique users who saw your ad
- The ratio of paid to organic traffic
Correct answer: The share of total possible impressions your ads received
Impression share is the percentage of eligible auctions in which your ad was shown versus the total number it could have appeared in.
Question 4: Which of the following actions would most directly increase organic search traffic to a website?
- Running a Google Display Network campaign
- Publishing high-quality, keyword-optimized content (Correct answer)
- Increasing the ad budget for branded keywords
- Buying traffic from ad exchanges
Correct answer: Publishing high-quality, keyword-optimized content
Publishing quality content optimized for relevant keywords helps pages rank higher in SERPs, increasing organic traffic.
Question 5: A website receives mostly mobile traffic. Which metric is most critical to monitor for user experience?
- Number of desktop sessions
- Core Web Vitals on mobile (Correct answer)
- Referral domain count
- Email open rates
Correct answer: Core Web Vitals on mobile
Core Web Vitals (LCP, INP, CLS) measure real-world mobile UX and directly affect Google rankings and bounce rates.
Question 6: What is 'traffic seasonality' and why does it matter for analysis?
- Traffic that only comes from seasonal ad campaigns
- Predictable fluctuations in traffic volume tied to calendar events or trends (Correct answer)
- Traffic spikes caused by server outages
- A filter applied in analytics to remove holiday data
Correct answer: Predictable fluctuations in traffic volume tied to calendar events or trends
Traffic seasonality refers to recurring patternsâlike spikes during holidaysâthat analysts must account for when comparing periods.
Question 7: Which of the following would cause a sudden spike in 'direct' traffic that is likely NOT genuine?
- A TV commercial airing that mentions the website URL
- A viral social media post with a stripped referrer (Correct answer)
- A major PR article published in a national newspaper
- A branded email campaign sent to subscribers
Correct answer: A viral social media post with a stripped referrer
Social shares from messaging apps or certain platforms strip referrer data, causing the traffic to appear as direct rather than social.
Web Traffic Web Traffic 4
What is 'crawl budget' and how does it relate to web traffic?