Web Traffic Web Traffic 2

Question 1

Which metric measures the percentage of sessions where a user leaves after viewing only one page?

Accepted Answer

Bounce rate

Answer

Bounce rate is the percentage of single-page sessions where the user left without interacting further.

Question 2

What does 'average session duration' measure in web analytics?

Accepted Answer

The average length of time users spend on your site per visit

Answer

Average session duration is the mean time users spend across all pages during a single visit.

Question 3

Which type of web traffic arrives when a user clicks a link in an email newsletter?

Accepted Answer

Email

Answer

Email traffic is the channel attributed to visitors who arrive by clicking links in email campaigns.

Question 4

A website receives 10,000 sessions and 40,000 pageviews in a month. What is the average pages per session?

Accepted Answer

4

Answer

Pages per session = total pageviews ÷ total sessions = 40,000 ÷ 10,000 = 4.

Question 5

Which of the following is a 'paid' traffic source?

Accepted Answer

Google Ads PPC

Answer

Google Ads PPC (pay-per-click) requires payment for each click, making it a paid traffic channel.

Web Traffic Practice Test