Web Traffic Web Traffic 2 — Questions and Answers
Question 1: Which metric measures the percentage of sessions where a user leaves after viewing only one page?
- Exit rate
- Bounce rate (Correct answer)
- Click-through rate
- Session depth
Correct answer: Bounce rate
Bounce rate is the percentage of single-page sessions where the user left without interacting further.
Question 2: What does 'average session duration' measure in web analytics?
- The time between two consecutive page loads
- The average amount of time users spend on a single page
- The average length of time users spend on your site per visit (Correct answer)
- The total time a site has been online
Correct answer: The average length of time users spend on your site per visit
Average session duration is the mean time users spend across all pages during a single visit.
Question 3: Which type of web traffic arrives when a user clicks a link in an email newsletter?
- Referral
- Direct
- Email (Correct answer)
- Social
Correct answer: Email
Email traffic is the channel attributed to visitors who arrive by clicking links in email campaigns.
Question 4: A website receives 10,000 sessions and 40,000 pageviews in a month. What is the average pages per session?
- 2
- 4 (Correct answer)
- 8
- 10
Correct answer: 4
Pages per session = total pageviews ÷ total sessions = 40,000 ÷ 10,000 = 4.
Question 5: Which of the following is a 'paid' traffic source?
- Organic search
- Direct type-in
- Google Ads PPC (Correct answer)
- Word-of-mouth referral
Correct answer: Google Ads PPC
Google Ads PPC (pay-per-click) requires payment for each click, making it a paid traffic channel.
Question 6: What is a 'returning visitor' in web analytics?
- A user who visits more than once using the same browser/cookie (Correct answer)
- Any user who comes back within 24 hours
- A user redirected by a 301 redirect
- A bot that re-crawls the site
Correct answer: A user who visits more than once using the same browser/cookie
A returning visitor is identified when the analytics cookie already exists from a previous visit in the same browser.
Question 7: Which tool is most commonly used by marketers to analyze website traffic sources and user behavior?
- Google Search Console
- Google Analytics (Correct answer)
- Google Tag Manager
- Google Optimize
Correct answer: Google Analytics
Google Analytics is the industry-standard platform for tracking traffic sources, sessions, and user behavior.
Web Traffic Web Traffic 2
Which metric measures the percentage of sessions where a user leaves after viewing only one page?