Web Traffic Web Traffic Sources & Acquisition Channels

Question 1

Which of the following is considered an 'owned' traffic channel?

Accepted Answer

Your email newsletter list

Answer

Owned channels are platforms you control, like your email list, where you aren't dependent on a third-party algorithm.

Question 2

What is SEO (Search Engine Optimization) primarily used for in terms of web traffic?

Accepted Answer

Improving a site's visibility in unpaid search engine results

Answer

SEO involves optimizing a website to rank higher in organic (unpaid) search results, driving free traffic.

Question 3

What does PPC stand for in digital advertising?

Accepted Answer

Pay-Per-Click

Answer

PPC (Pay-Per-Click) is an advertising model where advertisers pay a fee each time one of their ads is clicked.

Question 4

Which traffic source involves visitors arriving from posts on platforms like Facebook, Instagram, or LinkedIn?

Accepted Answer

Social traffic

Answer

Social traffic comes from visitors who clicked links shared on social media platforms.

Question 5

What is 'referral traffic'?

Accepted Answer

Visitors who arrive via a link on another website

Answer

Referral traffic consists of visitors who clicked a link on an external website to reach your site.

Web Traffic Practice Test