Web Traffic Web Traffic Sources & Acquisition Channels 1 — Questions and Answers
Question 1: Which of the following is considered an 'owned' traffic channel?
- Google paid ads
- Your email newsletter list (Correct answer)
- Facebook sponsored posts
- Influencer partnerships
Correct answer: Your email newsletter list
Owned channels are platforms you control, like your email list, where you aren't dependent on a third-party algorithm.
Question 2: What is SEO (Search Engine Optimization) primarily used for in terms of web traffic?
- Increasing paid ad budgets
- Improving a site's visibility in unpaid search engine results (Correct answer)
- Tracking email open rates
- Managing social media followers
Correct answer: Improving a site's visibility in unpaid search engine results
SEO involves optimizing a website to rank higher in organic (unpaid) search results, driving free traffic.
Question 3: What does PPC stand for in digital advertising?
- Page Performance Check
- Pay-Per-Click (Correct answer)
- Programmatic Publishing Channel
- Post-Purchase Conversion
Correct answer: Pay-Per-Click
PPC (Pay-Per-Click) is an advertising model where advertisers pay a fee each time one of their ads is clicked.
Question 4: Which traffic source involves visitors arriving from posts on platforms like Facebook, Instagram, or LinkedIn?
- Organic search
- Social traffic (Correct answer)
- Referral traffic
- Email traffic
Correct answer: Social traffic
Social traffic comes from visitors who clicked links shared on social media platforms.
Question 5: What is 'referral traffic'?
- Traffic from search engine ads
- Visitors who arrive via a link on another website (Correct answer)
- Visitors who typed the URL directly
- Traffic from email campaigns
Correct answer: Visitors who arrive via a link on another website
Referral traffic consists of visitors who clicked a link on an external website to reach your site.
Question 6: In Google Ads, what is 'Quality Score' used to determine?
- The visual quality of ad images
- Ad relevance, expected CTR, and landing page experience — affecting ad cost and placement (Correct answer)
- The number of keywords in a campaign
- Total ad spend for a billing cycle
Correct answer: Ad relevance, expected CTR, and landing page experience — affecting ad cost and placement
Quality Score is Google's rating of keyword relevance, ad quality, and landing page experience, which affects CPC and ranking.
Web Traffic Web Traffic Sources & Acquisition Channels 1
Which of the following is considered an 'owned' traffic channel?