Web Traffic Web Traffic Sources & Acquisition Channels

Question 1

Which of the following is considered an 'owned' traffic channel?

Accepted Answer

Your email newsletter list

Answer

Google paid ads

Answer

Facebook sponsored posts

Answer

Influencer partnerships

Question 2

What is SEO (Search Engine Optimization) primarily used for in terms of web traffic?

Accepted Answer

Improving a site's visibility in unpaid search engine results

Answer

Increasing paid ad budgets

Answer

Tracking email open rates

Answer

Managing social media followers

Question 3

What does PPC stand for in digital advertising?

Accepted Answer

Pay-Per-Click

Answer

Page Performance Check

Answer

Programmatic Publishing Channel

Answer

Post-Purchase Conversion

Question 4

Which traffic source involves visitors arriving from posts on platforms like Facebook, Instagram, or LinkedIn?

Accepted Answer

Social traffic

Answer

Organic search

Answer

Referral traffic

Answer

Email traffic

Question 5

What is 'referral traffic'?

Accepted Answer

Visitors who arrive via a link on another website

Answer

Traffic from search engine ads

Answer

Visitors who typed the URL directly

Answer

Traffic from email campaigns

Question 6

In Google Ads, what is 'Quality Score' used to determine?

Accepted Answer

Ad relevance, expected CTR, and landing page experience — affecting ad cost and placement

Answer

The visual quality of ad images

Answer

The number of keywords in a campaign

Answer

Total ad spend for a billing cycle