Video Ads and Commercial Technology & Digital Applications 3

Question 1

Which targeting method uses data about a user's past online behavior to serve relevant video ads?

Accepted Answer

Behavioral targeting

Answer

Behavioral targeting leverages data on users' browsing history, search queries, and online activity to deliver more relevant ads.

Question 2

What does 'OTT' stand for in the context of streaming video advertising?

Accepted Answer

Over-the-Top

Answer

OTT (Over-the-Top) refers to streaming video content delivered directly over the internet, bypassing traditional cable or satellite providers.

Question 3

In video advertising, what is a 'pre-roll' ad?

Accepted Answer

An ad that plays before the main video content begins

Answer

A pre-roll ad plays before the requested video content, making it the first thing a viewer sees when they press play.

Question 4

Which standard defines minimum criteria for a video ad impression to be considered 'viewable' by the MRC?

Accepted Answer

50% of pixels visible for 2 continuous seconds

Answer

The MRC (Media Rating Council) defines a viewable video impression as having at least 50% of pixels in view for 2 or more continuous seconds.

Question 5

What is 'frequency capping' in digital video advertising?

Accepted Answer

Restricting how many times one user sees the same ad

Answer

Frequency capping limits the number of times a specific user is exposed to the same ad within a defined time period to prevent overexposure.

Video Ads and Commercial Practice Test