Video Ads and Commercial Technology & Digital Applications 3 — Questions and Answers
Question 1: Which targeting method uses data about a user's past online behavior to serve relevant video ads?
- Contextual targeting
- Behavioral targeting (Correct answer)
- Geographic targeting
- Demographic targeting
Correct answer: Behavioral targeting
Behavioral targeting leverages data on users' browsing history, search queries, and online activity to deliver more relevant ads.
Question 2: What does 'OTT' stand for in the context of streaming video advertising?
- Online Tracking Technology
- Over-the-Top (Correct answer)
- On-Target Traffic
- Outstream Targeting Tool
Correct answer: Over-the-Top
OTT (Over-the-Top) refers to streaming video content delivered directly over the internet, bypassing traditional cable or satellite providers.
Question 3: In video advertising, what is a 'pre-roll' ad?
- An ad that plays after the main video content ends
- An ad that plays before the main video content begins (Correct answer)
- An ad displayed alongside the video player
- An ad that expands when a user hovers over it
Correct answer: An ad that plays before the main video content begins
A pre-roll ad plays before the requested video content, making it the first thing a viewer sees when they press play.
Question 4: Which standard defines minimum criteria for a video ad impression to be considered 'viewable' by the MRC?
- 100% of pixels visible for 1 second
- 50% of pixels visible for 2 continuous seconds (Correct answer)
- 75% of pixels visible for 3 seconds
- 50% of pixels visible for 1 second
Correct answer: 50% of pixels visible for 2 continuous seconds
The MRC (Media Rating Council) defines a viewable video impression as having at least 50% of pixels in view for 2 or more continuous seconds.
Question 5: What is 'frequency capping' in digital video advertising?
- Limiting the file size of video ad creatives
- Restricting how many times one user sees the same ad (Correct answer)
- Setting a maximum CPM bid for video inventory
- Capping the number of ad slots per video page
Correct answer: Restricting how many times one user sees the same ad
Frequency capping limits the number of times a specific user is exposed to the same ad within a defined time period to prevent overexposure.
Question 6: Connected TV (CTV) advertising differs from traditional TV advertising primarily because it offers:
- Lower production costs for creatives
- Precise audience targeting and measurable performance data (Correct answer)
- Longer maximum ad lengths
- Guaranteed prime-time placement
Correct answer: Precise audience targeting and measurable performance data
CTV advertising leverages digital data to enable precise audience targeting and provides measurable metrics like completion rates and conversions, unlike traditional broadcast TV.
Question 7: What does 'programmatic guaranteed' mean in a video ad deal?
- Guaranteed ad placement with no minimum spend
- Reserved inventory purchased programmatically at a fixed price (Correct answer)
- Ads guaranteed to achieve a set completion rate
- Programmatic bidding with a guaranteed CPM floor
Correct answer: Reserved inventory purchased programmatically at a fixed price
Programmatic Guaranteed is a deal type where specific inventory is reserved for an advertiser at a negotiated fixed price, combining the control of direct deals with programmatic execution.
Video Ads and Commercial Technology & Digital Applications 3
Which targeting method uses data about a user's past online behavior to serve relevant video ads?