Video Ads and Commercial Video Ads and Commercial Media Planning & Buying

Question 1

What does 'GRP' (Gross Rating Point) measure in television advertising media planning?

Accepted Answer

The total delivery of an advertising schedule expressed as a percentage of the target audience

Answer

The geographic reach of an ad campaign

Answer

The average cost per 30-second spot

Answer

The number of unique viewers who saw the ad once

Question 2

In digital video advertising, what is 'programmatic buying'?

Accepted Answer

Automated, data-driven purchasing of video ad inventory in real time

Answer

Manually negotiating ad placements directly with publishers

Answer

Buying fixed ad slots in advance at a guaranteed price

Answer

Scheduling TV spots through a broadcast sales rep

Question 3

What is 'dayparting' in video advertising media planning?

Accepted Answer

Scheduling ads to air during specific time blocks when the target audience is most active

Answer

Splitting the production budget across multiple days

Answer

Dividing the media budget equally across all channels

Answer

Running different creative versions on different days of the week

Question 4

What does 'CPM' stand for in video advertising, and what does it measure?

Accepted Answer

Cost Per Mille — the cost per one thousand ad impressions

Answer

Cost Per Minute — the cost of each minute of air time

Answer

Clicks Per Minute — engagement rate per time unit

Answer

Cost Per Market — the regional pricing for broadcast slots

Question 5

In OTT (Over-the-Top) video advertising, what distinguishes a 'premium' placement from standard inventory?

Accepted Answer

Premium placements appear on high-traffic, brand-safe environments with guaranteed viewability

Answer

Premium placements are always 60 seconds long

Answer

Premium placements are cheaper because they are unsold remnant inventory

Answer

Premium placements only run on mobile devices

Question 6

What is 'frequency capping' in digital video ad campaigns?

Accepted Answer

Limiting the number of times a single user sees the same ad within a defined period

Answer

Setting a maximum bid price per impression

Answer

Capping the total budget for frequency-based campaigns

Answer

Restricting ads to channels with a specific audience frequency