Video Ads and Commercial Audience Targeting & Segmentation

Question 1

Which targeting method uses browsing history and past purchase behavior to reach users most likely to convert on a video ad?

Accepted Answer

Behavioral targeting

Answer

Contextual targeting

Answer

Geographic targeting

Answer

Demographic targeting

Question 2

What is a 'lookalike audience' in video ad targeting?

Accepted Answer

Targeting users with similar traits to your existing best customers

Answer

Targeting users who resemble characters in your ad creative

Answer

Targeting users based on physical appearance data

Answer

Targeting users who have previously seen your competitor's ads

Question 3

A video advertiser wants to reach users who searched for 'running shoes' in the past 30 days. Which targeting type best describes this approach?

Accepted Answer

Custom intent targeting

Answer

Affinity audience targeting

Answer

In-market audience targeting

Answer

Remarketing

Question 4

Which of the following best defines frequency capping in video ad targeting?

Accepted Answer

Restricting the number of times one user sees the same ad in a given period

Answer

Limiting the total ad budget per day

Answer

Setting a maximum bid for a target audience segment

Answer

Capping the number of creatives in a single campaign

Question 5

What distinguishes affinity audiences from in-market audiences in video ad platforms like YouTube?

Accepted Answer

Affinity audiences reflect long-term interests and lifestyles, while in-market audiences signal active purchase intent

Answer

Affinity audiences are based on real-time intent signals, while in-market audiences reflect long-term interests

Answer

Affinity audiences are only available for display ads, not video

Answer

In-market audiences are built from first-party data, while affinity audiences use third-party data

Question 6

A brand wants to re-engage users who watched at least 50% of a previous video ad but did not convert. Which strategy should they use?

Accepted Answer

Video remarketing

Answer

Contextual keyword targeting

Answer

Lookalike audience expansion

Answer

Broad demographic targeting

Question 7

What is dayparting in video ad targeting?

Accepted Answer

Scheduling ads to run only during specific hours or days of the week

Answer

Splitting a video ad into multiple shorter segments

Answer

Allocating different budgets for each day of a campaign

Answer

Targeting audiences in different time zones with localized content