Video Ads and Commercial Technology & Digital Applications 2

Question 1

Which video ad format allows viewers to skip the ad after 5 seconds on YouTube?

Accepted Answer

TrueView in-stream ads

Answer

TrueView in-stream ads are the YouTube format that gives viewers the option to skip after 5 seconds.

Question 2

What does VAST stand for in digital video advertising?

Accepted Answer

Video Ad Serving Template

Answer

VAST stands for Video Ad Serving Template, an IAB standard that defines how video players communicate with ad servers.

Question 3

Which metric measures the percentage of a video ad that was actually viewable on screen?

Accepted Answer

Viewability rate

Answer

Viewability rate measures the percentage of ad impressions that met the minimum viewability threshold (e.g., 50% of pixels in view for 2 seconds).

Question 4

What is the maximum length of a YouTube bumper ad?

Accepted Answer

6 seconds

Answer

Bumper ads are non-skippable YouTube video ads that must be 6 seconds or shorter.

Question 5

Which technology allows a video ad to automatically adjust its bitrate based on a viewer's internet speed?

Accepted Answer

Adaptive Bitrate Streaming

Answer

Adaptive Bitrate Streaming (ABR) automatically adjusts video quality to match the viewer's available bandwidth in real time.

Video Ads and Commercial Practice Test