Video Ads and Commercial Technology & Digital Applications 2 — Questions and Answers
Question 1: Which video ad format allows viewers to skip the ad after 5 seconds on YouTube?
- Bumper ads
- TrueView in-stream ads (Correct answer)
- Non-skippable in-stream ads
- Discovery ads
Correct answer: TrueView in-stream ads
TrueView in-stream ads are the YouTube format that gives viewers the option to skip after 5 seconds.
Question 2: What does VAST stand for in digital video advertising?
- Video Ad Serving Template (Correct answer)
- Visual Advertising Standard Technology
- Video Audience Streaming Tool
- Virtual Ad Syndication Technology
Correct answer: Video Ad Serving Template
VAST stands for Video Ad Serving Template, an IAB standard that defines how video players communicate with ad servers.
Question 3: Which metric measures the percentage of a video ad that was actually viewable on screen?
- Click-through rate
- Viewability rate (Correct answer)
- Completion rate
- Impression share
Correct answer: Viewability rate
Viewability rate measures the percentage of ad impressions that met the minimum viewability threshold (e.g., 50% of pixels in view for 2 seconds).
Question 4: What is the maximum length of a YouTube bumper ad?
- 3 seconds
- 6 seconds (Correct answer)
- 10 seconds
- 15 seconds
Correct answer: 6 seconds
Bumper ads are non-skippable YouTube video ads that must be 6 seconds or shorter.
Question 5: Which technology allows a video ad to automatically adjust its bitrate based on a viewer's internet speed?
- Dynamic Creative Optimization
- Adaptive Bitrate Streaming (Correct answer)
- Programmatic Direct
- Server-Side Ad Insertion
Correct answer: Adaptive Bitrate Streaming
Adaptive Bitrate Streaming (ABR) automatically adjusts video quality to match the viewer's available bandwidth in real time.
Question 6: In programmatic video advertising, what is a Demand-Side Platform (DSP) primarily used for?
- Hosting video content for publishers
- Buying ad inventory across multiple exchanges automatically (Correct answer)
- Measuring organic video reach
- Encoding video files for delivery
Correct answer: Buying ad inventory across multiple exchanges automatically
A DSP allows advertisers to buy digital ad inventory programmatically across multiple ad exchanges from a single interface.
Question 7: What is 'server-side ad insertion' (SSAI) primarily designed to prevent?
- Ad fraud from bots
- Ad blocking by viewers (Correct answer)
- Latency from slow CDNs
- Duplicate ad impressions
Correct answer: Ad blocking by viewers
SSAI stitches ads directly into the video stream on the server, making them nearly impossible for client-side ad blockers to detect and remove.
Video Ads and Commercial Technology & Digital Applications 2
Which video ad format allows viewers to skip the ad after 5 seconds on YouTube?