Video Ads and Commercial Audience Targeting & Segmentation 2

Question 1

Which of the following is an example of first-party data used for video ad targeting?

Accepted Answer

A retailer's own CRM customer email list

Answer

First-party data is collected directly by the advertiser from their own customers or prospects, such as email lists from a CRM, making it the most reliable and privacy-compliant targeting source.

Question 2

What does CPM stand for in the context of video ad targeting and buying?

Accepted Answer

Cost Per Mille (thousand impressions)

Answer

CPM stands for Cost Per Mille, meaning the cost an advertiser pays for every 1,000 impressions served, a common pricing model for video ad awareness campaigns.

Question 3

Which segmentation variable would a video advertiser use to target users based on income level and education?

Accepted Answer

Demographic segmentation

Answer

Demographic segmentation categorizes audiences by measurable characteristics such as age, gender, income, and education level, which are standard targeting parameters on most video ad platforms.

Question 4

A video ad campaign targeting outdoor enthusiasts is an example of which audience segmentation type?

Accepted Answer

Psychographic or affinity targeting

Answer

Targeting users based on interests, hobbies, and lifestyle such as outdoor enthusiasm is psychographic or affinity-based targeting, which groups users by shared passions.

Question 5

What is the primary benefit of contextual targeting for video ads?

Accepted Answer

It aligns the ad message with the content the user is already consuming

Answer

Contextual targeting places video ads alongside relevant content, creating a natural alignment between ad message and viewer mindset without requiring personal user data.

Video Ads and Commercial Practice Test

Video Ads and Commercial Practice Test

Video Ads and Commercial Audience Targeting & Segmentation 2