Video Ads and Commercial Audience Targeting & Segmentation 2 — Questions and Answers
Question 1: Which of the following is an example of first-party data used for video ad targeting?
- Nielsen TV ratings data
- A retailer's own CRM customer email list (Correct answer)
- Third-party data broker audience segments
- Platform-defined affinity categories
Correct answer: A retailer's own CRM customer email list
First-party data is collected directly by the advertiser from their own customers or prospects, such as email lists from a CRM, making it the most reliable and privacy-compliant targeting source.
Question 2: What does CPM stand for in the context of video ad targeting and buying?
- Cost Per Minute
- Cost Per Mille (thousand impressions) (Correct answer)
- Clicks Per Metric
- Conversions Per Month
Correct answer: Cost Per Mille (thousand impressions)
CPM stands for Cost Per Mille, meaning the cost an advertiser pays for every 1,000 impressions served, a common pricing model for video ad awareness campaigns.
Question 3: Which segmentation variable would a video advertiser use to target users based on income level and education?
- Psychographic segmentation
- Behavioral segmentation
- Demographic segmentation (Correct answer)
- Geographic segmentation
Correct answer: Demographic segmentation
Demographic segmentation categorizes audiences by measurable characteristics such as age, gender, income, and education level, which are standard targeting parameters on most video ad platforms.
Question 4: A video ad campaign targeting outdoor enthusiasts is an example of which audience segmentation type?
- Demographic targeting
- Geographic targeting
- Psychographic or affinity targeting (Correct answer)
- Retargeting
Correct answer: Psychographic or affinity targeting
Targeting users based on interests, hobbies, and lifestyle such as outdoor enthusiasm is psychographic or affinity-based targeting, which groups users by shared passions.
Question 5: What is the primary benefit of contextual targeting for video ads?
- It guarantees the highest conversion rates
- It aligns the ad message with the content the user is already consuming (Correct answer)
- It requires no audience data or cookies
- It always reaches the largest possible audience
Correct answer: It aligns the ad message with the content the user is already consuming
Contextual targeting places video ads alongside relevant content, creating a natural alignment between ad message and viewer mindset without requiring personal user data.
Question 6: Which targeting approach is most appropriate for building broad brand awareness among a new audience?
- Narrow remarketing lists
- Broad demographic and affinity targeting (Correct answer)
- Custom intent audiences based on competitor keywords
- Suppression lists of existing customers
Correct answer: Broad demographic and affinity targeting
Broad demographic and affinity targeting maximizes reach and introduces the brand to the widest relevant audience, which is ideal for upper-funnel awareness campaigns.
Question 7: What is audience suppression in video advertising?
- Blocking competitor ads from appearing near your content
- Excluding certain audience segments from seeing your ads (Correct answer)
- Reducing ad volume for underperforming segments
- Hiding audience data from the platform
Correct answer: Excluding certain audience segments from seeing your ads
Audience suppression involves excluding specific groups such as existing customers from a campaign to avoid wasted spend and ensure the ad reaches only new prospects.
Video Ads and Commercial Audience Targeting & Segmentation 2
Which of the following is an example of first-party data used for video ad targeting?