Video Ads and Commercial Audience Targeting & Segmentation 2

Question 1

Which of the following is an example of first-party data used for video ad targeting?

Accepted Answer

A retailer's own CRM customer email list

Answer

Nielsen TV ratings data

Answer

Third-party data broker audience segments

Answer

Platform-defined affinity categories

Question 2

What does CPM stand for in the context of video ad targeting and buying?

Accepted Answer

Cost Per Mille (thousand impressions)

Answer

Cost Per Minute

Answer

Clicks Per Metric

Answer

Conversions Per Month

Question 3

Which segmentation variable would a video advertiser use to target users based on income level and education?

Accepted Answer

Demographic segmentation

Answer

Psychographic segmentation

Answer

Behavioral segmentation

Answer

Geographic segmentation

Question 4

A video ad campaign targeting outdoor enthusiasts is an example of which audience segmentation type?

Accepted Answer

Psychographic or affinity targeting

Answer

Demographic targeting

Answer

Geographic targeting

Answer

Retargeting

Question 5

What is the primary benefit of contextual targeting for video ads?

Accepted Answer

It aligns the ad message with the content the user is already consuming

Answer

It guarantees the highest conversion rates

Answer

It requires no audience data or cookies

Answer

It always reaches the largest possible audience

Question 6

Which targeting approach is most appropriate for building broad brand awareness among a new audience?

Accepted Answer

Broad demographic and affinity targeting

Answer

Narrow remarketing lists

Answer

Custom intent audiences based on competitor keywords

Answer

Suppression lists of existing customers

Question 7

What is audience suppression in video advertising?

Accepted Answer

Excluding certain audience segments from seeing your ads

Answer

Blocking competitor ads from appearing near your content

Answer

Reducing ad volume for underperforming segments

Answer

Hiding audience data from the platform