UX User Interviews 3

Question 1

What is the difference between an interview guide and an interview script?

Accepted Answer

A guide provides flexible topics; a script is a word-for-word document

Answer

An interview guide lists topics and sample questions to cover flexibly, while a script dictates exact wording, which is more appropriate for surveys.

Question 2

Which practice helps reduce confirmation bias during user interviews?

Accepted Answer

Actively seeking disconfirming evidence and varied perspectives

Answer

Deliberately seeking evidence that challenges your hypotheses helps ensure findings reflect reality rather than preconceived notions.

Question 3

In a user interview, the think-aloud protocol asks participants to:

Accepted Answer

Verbalize their thoughts and feelings while performing tasks

Answer

The think-aloud protocol captures real-time cognitive processes by having participants narrate what they are thinking and feeling as they act.

Question 4

Why is it important to pilot-test an interview guide before conducting full research sessions?

Accepted Answer

To identify confusing questions and refine timing

Answer

Pilot testing reveals ambiguous or poorly worded questions and helps researchers estimate session length before committing to full data collection.

Question 5

Which of the following is an example of an open-ended interview question?

Accepted Answer

Walk me through the last time you paid a bill online.

Answer

Asking participants to walk through an experience invites narrative, detailed responses rather than a simple yes/no or numeric answer.

UX - Researcher Practice Test