UX Research Planning and Strategy 1 — Questions and Answers
Question 1: What is a research brief in UX research?
- A short summary of competitor products
- A document defining research goals, questions, methods, and scope for a study (Correct answer)
- A legal contract with participants
- A post-study report of findings
Correct answer: A document defining research goals, questions, methods, and scope for a study
A research brief aligns stakeholders on what will be studied, why, how, and by when before any data collection begins.
Question 2: What are research questions in a UX study meant to define?
- The exact survey questions participants will answer
- The knowledge gaps the research aims to fill (Correct answer)
- The color scheme of research deliverables
- The technology stack used in data collection
Correct answer: The knowledge gaps the research aims to fill
Research questions articulate what the team needs to learn, guiding method selection and ensuring the study generates actionable insights.
Question 3: Which factor is most important when selecting a UX research method?
- The researcher's personal preference
- Whether the research question calls for attitudinal or behavioral data (Correct answer)
- The visual aesthetics of the deliverable
- The budget for participant gifts only
Correct answer: Whether the research question calls for attitudinal or behavioral data
Choosing between attitudinal and behavioral methods depends on whether you need to understand beliefs or actual usage patterns.
Question 4: What is a 'screener' in UX research recruitment?
- Software that filters spam emails
- A set of criteria and questions used to qualify participants before a study (Correct answer)
- A privacy screen for lab monitors
- A post-study satisfaction survey
Correct answer: A set of criteria and questions used to qualify participants before a study
A screener ensures that recruited participants match the target user profile by asking qualifying questions about demographics, behavior, and experience.
Question 5: What is the purpose of including stakeholder research objectives in a research plan?
- To list the names of all stakeholders
- To ensure the study addresses business questions stakeholders need answered (Correct answer)
- To document stakeholder salaries
- To specify stakeholder login credentials
Correct answer: To ensure the study addresses business questions stakeholders need answered
Incorporating stakeholder objectives aligns the research with business priorities, increasing the likelihood that findings will be used to drive decisions.
Question 6: In research planning, what does 'triangulation' mean?
- Using a geometric framework for card sorting
- Using multiple methods or data sources to cross-validate findings (Correct answer)
- Recruiting participants from three geographic regions
- Drawing conclusions from a single data point
Correct answer: Using multiple methods or data sources to cross-validate findings
Triangulation increases confidence in findings by confirming them across different methods, researchers, or data types, reducing the risk of method-specific bias.
UX Research Planning and Strategy 1
What is a research brief in UX research?