UX Research Planning and Strategy

Question 1

What is a research brief in UX research?

Accepted Answer

A document defining research goals, questions, methods, and scope for a study

Answer

A short summary of competitor products

Answer

A legal contract with participants

Answer

A post-study report of findings

Question 2

What are research questions in a UX study meant to define?

Accepted Answer

The knowledge gaps the research aims to fill

Answer

The exact survey questions participants will answer

Answer

The color scheme of research deliverables

Answer

The technology stack used in data collection

Question 3

Which factor is most important when selecting a UX research method?

Accepted Answer

Whether the research question calls for attitudinal or behavioral data

Answer

The researcher's personal preference

Answer

The visual aesthetics of the deliverable

Answer

The budget for participant gifts only

Question 4

What is a 'screener' in UX research recruitment?

Accepted Answer

A set of criteria and questions used to qualify participants before a study

Answer

Software that filters spam emails

Answer

A privacy screen for lab monitors

Answer

A post-study satisfaction survey

Question 5

What is the purpose of including stakeholder research objectives in a research plan?

Accepted Answer

To ensure the study addresses business questions stakeholders need answered

Answer

To list the names of all stakeholders

Answer

To document stakeholder salaries

Answer

To specify stakeholder login credentials

Question 6

In research planning, what does 'triangulation' mean?

Accepted Answer

Using multiple methods or data sources to cross-validate findings

Answer

Using a geometric framework for card sorting

Answer

Recruiting participants from three geographic regions

Answer

Drawing conclusions from a single data point