UX Affinity Mapping and Synthesis

Question 1

What is an affinity diagram used for in UX research?

Accepted Answer

Organizing large volumes of qualitative data into thematic clusters

Answer

Mapping user flows through a product

Answer

Diagramming database relationships

Answer

Plotting quantitative survey results

Question 2

During an affinity mapping session, what should be written on each sticky note?

Accepted Answer

A single discrete observation, quote, or data point

Answer

A complete paragraph of analysis

Answer

A numerical rating

Answer

The researcher's interpretation only

Question 3

What does it mean when an affinity cluster has very few notes?

Accepted Answer

The theme may be minor, or the data collection missed that area

Answer

The cluster is the most important finding

Answer

The notes should be deleted

Answer

It indicates a data collection error

Question 4

Which team activity is affinity mapping most closely associated with in Agile development?

Accepted Answer

Design sprints and discovery workshops

Answer

Sprint retrospectives

Answer

Code review sessions

Answer

Release planning

Question 5

What is 'bottom-up' affinity mapping?

Accepted Answer

Letting clusters emerge organically from the data without predetermined categories

Answer

Starting with predefined categories and placing notes into them

Answer

Sorting notes alphabetically by keyword

Answer

Beginning with quantitative data and adding qualitative notes

Question 6

After grouping sticky notes in an affinity diagram, what is the next step?

Accepted Answer

Label each cluster with a descriptive header that captures the theme

Answer

Delete notes that don't fit any group

Answer

Present individual notes to stakeholders without context

Answer

Convert notes into quantitative scores