UX User Interviews 3

Question 1

What is the difference between an interview guide and an interview script?

Accepted Answer

A guide provides flexible topics; a script is a word-for-word document

Answer

They are identical documents

Answer

A script is used only for remote interviews

Answer

A guide is used only for focus groups

Question 2

Which practice helps reduce confirmation bias during user interviews?

Accepted Answer

Actively seeking disconfirming evidence and varied perspectives

Answer

Preparing questions that confirm existing assumptions

Answer

Only interviewing users who have rated the product highly

Answer

Conducting interviews without any preparation

Question 3

In a user interview, the think-aloud protocol asks participants to:

Accepted Answer

Verbalize their thoughts and feelings while performing tasks

Answer

Memorize the product features before speaking

Answer

Read aloud from a prepared script

Answer

Summarize the session at the end

Question 4

Why is it important to pilot-test an interview guide before conducting full research sessions?

Accepted Answer

To identify confusing questions and refine timing

Answer

To reduce participant recruitment costs

Answer

To ensure the recording equipment works

Answer

To train new participants on how to answer

Question 5

Which of the following is an example of an open-ended interview question?

Accepted Answer

Walk me through the last time you paid a bill online.

Answer

Did you enjoy using the app?

Answer

On a scale of 1-10, how easy was checkout?

Answer

Have you used this feature before?

Question 6

After completing a user interview, what should a researcher do with raw notes as soon as possible?

Accepted Answer

Review and annotate them while memory is fresh

Answer

Archive them without review

Answer

Share them on social media for peer input

Answer

Delete duplicate notes immediately