Text Message Marketing SMS Content and Copywriting 3

Question 1

What is the recommended structure for a high-converting SMS marketing message?

Accepted Answer

Brand name + value proposition + CTA + opt-out option

Answer

Starting with the brand name builds trust, the value proposition explains the benefit, the CTA directs action, and the opt-out option ensures legal compliance.

Question 2

Which type of language should SMS marketers avoid to prevent messages from being flagged as spam by carriers?

Accepted Answer

ALL CAPS phrases, excessive punctuation, and misleading claims

Answer

Carrier spam filters flag messages with ALL CAPS, excessive punctuation (!!!), and deceptive claims because these patterns are common in unwanted or fraudulent messages.

Question 3

When including a discount offer in SMS copy, which format is most effective?

Accepted Answer

Specific numeric value: 'Save 30%' or 'Get $10 off'

Answer

Specific numeric values are concrete and compelling, giving recipients a clear understanding of the benefit, which drives higher conversion rates than vague or incomplete offers.

Question 4

What impact do special characters and non-GSM symbols (e.g., curly quotes, accented letters) have on SMS messages?

Accepted Answer

They switch the encoding to Unicode, reducing the character limit to 70 per segment

Answer

Non-GSM characters force Unicode (UCS-2) encoding, which cuts the per-segment character limit from 160 to 70, significantly increasing the number of segments and cost.

Question 5

What is the best practice for writing SMS copy intended to promote a flash sale?

Accepted Answer

Lead with the deadline, state the discount clearly, and include a direct link to the sale page

Answer

Flash sale SMS messages must immediately communicate time pressure, the specific discount, and a direct path to purchase to capitalize on urgency before interest fades.

Text Message Marketing Practice Test

Text Message Marketing Practice Test

Text Message Marketing SMS Content and Copywriting 3