Text Message Marketing Benefits 2

Question 1

Which benefit makes SMS marketing especially effective for time-sensitive promotions?

Accepted Answer

Extremely high and fast open rates

Answer

SMS messages are typically opened within minutes, making them ideal for urgent, time-sensitive offers.

Question 2

How does SMS marketing benefit businesses targeting customers without internet access?

Accepted Answer

It works on any mobile phone, including basic feature phones

Answer

SMS works on virtually all mobile phones without requiring internet or an app.

Question 3

What cost-related benefit does SMS marketing typically offer small businesses?

Accepted Answer

Low cost per message with strong ROI

Answer

SMS campaigns are inexpensive per message and often deliver high return on investment.

Question 4

Why is SMS considered a highly personal marketing channel?

Accepted Answer

Messages go to a device people keep close all day

Answer

Phones are personal devices carried constantly, giving SMS an intimate, direct reach.

Question 5

Which engagement benefit is associated with SMS marketing compared to email?

Accepted Answer

Higher response and click-through rates

Answer

SMS generally sees far higher response and click-through rates than email.

Text Message Marketing Practice Test