Text Message Marketing SMS Campaign Strategy and Planning 2

Question 1

What is a 'triggered SMS' in marketing automation?

Accepted Answer

A message sent automatically when a subscriber performs a specific action or meets a condition

Answer

Triggered SMS messages are automated texts fired by specific subscriber behaviors or conditions, such as abandoning a cart, completing a purchase, or reaching a loyalty milestone.

Question 2

Which metric best indicates whether your SMS opt-in growth strategy is working?

Accepted Answer

Net subscriber growth rate (new opt-ins minus opt-outs over a period)

Answer

Net subscriber growth rate shows whether your list is expanding or shrinking by accounting for both new opt-ins and opt-outs, revealing the true health of your acquisition strategy.

Question 3

What is 'send time optimization' in SMS marketing platforms?

Accepted Answer

Using data to automatically send messages at the time each individual subscriber is most likely to engage

Answer

Send time optimization uses AI or historical engagement data to determine and schedule the ideal delivery time for each subscriber, maximizing open and conversion rates.

Question 4

Why is message frequency management critical in SMS marketing strategy?

Accepted Answer

Sending too many messages increases opt-out rates and erodes subscriber trust

Answer

Over-messaging is the top reason subscribers opt out of SMS programs; maintaining an appropriate frequency keeps subscribers engaged without causing message fatigue.

Question 5

What is the role of a 'welcome series' in an SMS marketing strategy?

Accepted Answer

To onboard new subscribers, set expectations, and deliver immediate value after opt-in

Answer

A welcome series introduces new subscribers to the brand, fulfills opt-in incentives, sets messaging frequency expectations, and begins building a relationship immediately after sign-up.

Text Message Marketing Practice Test

Text Message Marketing Practice Test

Text Message Marketing SMS Campaign Strategy and Planning 2