Superfoods Superfoods Marketing & Consumer Education 2

Question 1

What consumer psychology phenomenon causes people to believe a food is healthier simply because it is labeled 'natural' or 'superfood'?

Accepted Answer

Halo effect

Answer

The halo effect causes positive attributes like 'natural' or 'superfood' to make consumers overestimate other health qualities of the product.

Question 2

Which ingredient must appear on a US superfood supplement label if it contains more than 2% of the daily value of a major allergen?

Accepted Answer

The allergen must be listed clearly in the ingredient list or 'Contains' statement

Answer

FALCPA requires clear labeling of the eight major food allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans) on all food and supplement labels.

Question 3

What is the most effective channel for consumer education about superfoods according to health communication research?

Accepted Answer

Registered dietitian recommendations

Answer

Registered dietitians are the most trusted and credentialed source of nutrition information and can contextualize superfood claims within overall diet.

Question 4

What does 'greenwashing' mean in the context of superfood marketing?

Accepted Answer

Making misleading environmental or sustainability claims to attract eco-conscious buyers

Answer

Greenwashing involves deceptive marketing that overstates a product's environmental benefits to appeal to sustainability-minded consumers.

Question 5

Which label claim on a superfood product requires the manufacturer to notify the FDA at least 30 days before marketing?

Accepted Answer

Structure/function claims

Answer

Under DSHEA, manufacturers must notify the FDA of structure/function claims (e.g., 'supports immune health') within 30 days of first marketing.

Superfoods Practice Test

Superfoods Practice Test

Superfoods Superfoods Marketing & Consumer Education 2