Superfoods Superfoods Marketing & Consumer Education

Question 1

Under FDA regulations, which type of claim is NOT permitted on a superfood supplement label without FDA pre-approval?

Accepted Answer

Disease claims (e.g., 'cures diabetes')

Answer

Structure/function claims (e.g., 'supports immune health')

Answer

Nutrient content claims (e.g., 'high in vitamin C')

Answer

Serving size statements

Question 2

What does the term 'superfood' legally mean in the United States?

Accepted Answer

It has no legal definition under US law

Answer

It means the food is FDA-certified as nutrient-dense

Answer

It requires USDA verification of health benefits

Answer

It is defined by minimum antioxidant ORAC scores

Question 3

Which FTC rule requires superfood marketers to have scientific evidence before making health benefit claims in advertising?

Accepted Answer

Substantiation standard

Answer

GRAS rule

Answer

DSHEA guideline

Answer

NLEA provision

Question 4

What consumer education strategy best helps shoppers distinguish between evidence-based superfood claims and marketing hype?

Accepted Answer

Teaching consumers to look for peer-reviewed clinical studies supporting claims

Answer

Encouraging purchase of products with the most certifications

Answer

Advising consumers to only buy domestic products

Answer

Recommending the most expensive products as most effective

Question 5

What is the primary role of DSHEA (Dietary Supplement Health and Education Act) regarding superfood supplements in the US?

Accepted Answer

It places the burden on manufacturers to ensure safety before sale

Answer

It requires FDA approval before supplements reach market

Answer

It mandates clinical trials for all health claims

Answer

It bans the use of the word 'superfood' in marketing

Question 6

Which marketing tactic involving superfoods has been most frequently targeted by the FTC for deceptive advertising?

Accepted Answer

Exaggerated weight loss claims

Answer

Overstatement of antioxidant scores

Answer

False country-of-origin claims

Answer

Inflated suggested retail prices