Social Media Design Social Media Ads 4

Question 1

What does CPM stand for in social advertising and how is it calculated?

Accepted Answer

Cost Per Mille, total spend / impressions × 1000

Answer

CPM (Cost Per Mille) means cost per 1,000 impressions and is calculated by dividing total spend by total impressions then multiplying by 1,000.

Question 2

When designing a TikTok ad, what safe zone should designers avoid placing key text and logos?

Accepted Answer

The bottom 20–25% and right side of the screen

Answer

TikTok's UI overlays (username, caption, share buttons) occupy the bottom 20–25% and right edge, so critical content must stay clear of those zones.

Question 3

What is A/B testing in the context of social media ads?

Accepted Answer

Testing two ad variations against each other to identify the better performer

Answer

A/B testing (split testing) runs two versions of an ad with one variable changed to determine which version drives better results.

Question 4

Which ad format on Pinterest is specifically designed to showcase multiple products in a single ad unit?

Accepted Answer

Collection ad

Answer

Pinterest Collection ads feature a hero image or video with smaller product tiles below, letting users browse multiple items in one ad.

Question 5

What is the primary design rule for text overlay on social media ad images per Facebook's guidelines?

Accepted Answer

Text overlay should be minimal; heavy text reduces reach

Answer

Facebook's algorithm reduces distribution for images with heavy text overlay, so keeping text minimal maximizes reach.

Social Media Design Practice Test