Social Media Design Analytics & Performance Metrics

Question 1

What does 'reach' measure in social media analytics?

Accepted Answer

The total number of unique accounts that saw a piece of content

Answer

The number of times a post was shown, including repeats

Answer

The total engagement interactions on a post

Answer

The geographic spread of an audience

Question 2

What is 'engagement rate' and how is it calculated?

Accepted Answer

Total engagements (likes, comments, shares, saves) divided by reach or followers, expressed as a percentage

Answer

Total followers divided by post frequency

Answer

Number of comments divided by number of likes

Answer

Total impressions divided by profile visits

Question 3

What does a high 'save rate' on Instagram indicate about a post?

Accepted Answer

The content is highly valuable and reference-worthy, as users save it to return to later

Answer

The post was reported by many users

Answer

The post has many paid promotions

Answer

The account has many bot followers

Question 4

What is 'click-through rate' (CTR) in social media analytics?

Accepted Answer

The percentage of people who saw content and clicked through to a destination link

Answer

The percentage of video views that reached completion

Answer

The rate at which users click away from a post

Answer

The frequency of profile link clicks per month

Question 5

What does 'organic reach' mean in contrast to 'paid reach'?

Accepted Answer

The audience reached without paid promotion through algorithmic distribution vs. the audience reached through paid advertising spend

Answer

Reach from real users vs. bots

Answer

Reach on Instagram vs. other platforms

Answer

Reach in comments vs. the main feed

Question 6

What does 'impressions' measure in social media analytics?

Accepted Answer

The total number of times content was displayed, counting multiple views by the same user

Answer

The number of unique viewers

Answer

The number of profile visits

Answer

The number of followers gained per post