Social Media Design Social Media Ads 4 — Questions and Answers
Question 1: What does CPM stand for in social advertising and how is it calculated?
- Cost Per Metric, total spend / engagements × 100
- Cost Per Mille, total spend / impressions × 1000 (Correct answer)
- Cost Per Message, total spend / DMs received
- Cost Per Moment, average daily spend
Correct answer: Cost Per Mille, total spend / impressions × 1000
CPM (Cost Per Mille) means cost per 1,000 impressions and is calculated by dividing total spend by total impressions then multiplying by 1,000.
Question 2: When designing a TikTok ad, what safe zone should designers avoid placing key text and logos?
- The top 15% of the screen
- The bottom 20–25% and right side of the screen (Correct answer)
- The center of the screen
- The left side of the screen
Correct answer: The bottom 20–25% and right side of the screen
TikTok's UI overlays (username, caption, share buttons) occupy the bottom 20–25% and right edge, so critical content must stay clear of those zones.
Question 3: What is A/B testing in the context of social media ads?
- Running two campaigns on different platforms simultaneously
- Testing two ad variations against each other to identify the better performer (Correct answer)
- Switching between ad formats each week
- Comparing ad performance from two different time periods
Correct answer: Testing two ad variations against each other to identify the better performer
A/B testing (split testing) runs two versions of an ad with one variable changed to determine which version drives better results.
Question 4: Which ad format on Pinterest is specifically designed to showcase multiple products in a single ad unit?
- Story Pin
- Idea Pin
- Collection ad (Correct answer)
- Quiz Pin
Correct answer: Collection ad
Pinterest Collection ads feature a hero image or video with smaller product tiles below, letting users browse multiple items in one ad.
Question 5: What is the primary design rule for text overlay on social media ad images per Facebook's guidelines?
- Text must cover at least 50% of the image for readability
- Text overlay should be minimal; heavy text reduces reach (Correct answer)
- Text must always be placed in the top-left corner
- Text color must be white on all ad images
Correct answer: Text overlay should be minimal; heavy text reduces reach
Facebook's algorithm reduces distribution for images with heavy text overlay, so keeping text minimal maximizes reach.
Question 6: What is a 'custom audience' built from in Facebook Ads Manager?
- Random users Facebook selects algorithmically
- First-party data such as customer email lists or website visitors (Correct answer)
- Third-party data purchased from data brokers
- Demographics chosen manually by the advertiser
Correct answer: First-party data such as customer email lists or website visitors
Custom audiences are built from first-party data — customer email lists, phone numbers, website pixel data, or app activity — uploaded by the advertiser.
Question 7: Which video length is recommended for Twitter/X in-feed video ads to maximize completion rates?
- 60–90 seconds
- Under 15 seconds (Correct answer)
- 2–3 minutes
- Exactly 30 seconds
Correct answer: Under 15 seconds
Twitter/X research shows videos under 15 seconds have significantly higher completion rates because users scroll quickly through the feed.
Social Media Design Social Media Ads 4
What does CPM stand for in social advertising and how is it calculated?