Social Media Design Social Media Ads 3

Question 1

Which text element in a social media ad appears directly below the image and serves as the main persuasive copy?

Accepted Answer

Primary text

Answer

Primary text (also called body copy) sits above or below the creative and delivers the main message and value proposition.

Question 2

What is retargeting in social media advertising?

Accepted Answer

Re-displaying ads to users who previously interacted with your brand

Answer

Retargeting shows ads specifically to users who have already visited your website, watched your video, or engaged with your content.

Question 3

Which color psychology principle is most important when designing a social media ad CTA button?

Accepted Answer

Choose a high-contrast color that stands out from the background

Answer

A CTA button must visually pop, so high contrast against the surrounding design is the most critical factor for click-through performance.

Question 4

What is the maximum recommended file size for a Facebook image ad to ensure fast loading?

Accepted Answer

1 MB

Answer

Facebook recommends keeping image ad files under 1 MB for optimal load performance, especially on mobile connections.

Question 5

In a carousel ad, what is the recommended minimum number of cards to use?

Accepted Answer

2

Answer

Carousel ads require a minimum of 2 cards, though best practices suggest 3–5 cards to tell a compelling sequential story.

Social Media Design Practice Test