Social Media Design Social Media Ads 3 — Questions and Answers
Question 1: Which text element in a social media ad appears directly below the image and serves as the main persuasive copy?
- Headline
- Primary text (Correct answer)
- Description
- Call-to-action button
Correct answer: Primary text
Primary text (also called body copy) sits above or below the creative and delivers the main message and value proposition.
Question 2: What is retargeting in social media advertising?
- Showing ads to users who have never heard of your brand
- Re-displaying ads to users who previously interacted with your brand (Correct answer)
- Adjusting ad creatives mid-campaign
- Targeting competitor audiences
Correct answer: Re-displaying ads to users who previously interacted with your brand
Retargeting shows ads specifically to users who have already visited your website, watched your video, or engaged with your content.
Question 3: Which color psychology principle is most important when designing a social media ad CTA button?
- Use only neutral colors to avoid distraction
- Match the CTA button color to the brand's primary palette
- Choose a high-contrast color that stands out from the background (Correct answer)
- Always use red to signal urgency
Correct answer: Choose a high-contrast color that stands out from the background
A CTA button must visually pop, so high contrast against the surrounding design is the most critical factor for click-through performance.
Question 4: What is the maximum recommended file size for a Facebook image ad to ensure fast loading?
- 500 KB
- 1 MB (Correct answer)
- 30 MB
- 5 MB
Correct answer: 1 MB
Facebook recommends keeping image ad files under 1 MB for optimal load performance, especially on mobile connections.
Question 5: In a carousel ad, what is the recommended minimum number of cards to use?
- 2 (Correct answer)
- 5
- 3
- 10
Correct answer: 2
Carousel ads require a minimum of 2 cards, though best practices suggest 3–5 cards to tell a compelling sequential story.
Question 6: What ad format is best suited for demonstrating a step-by-step product tutorial?
- Static image ad
- Text-only sponsored post
- Video ad (Correct answer)
- Poll ad
Correct answer: Video ad
Video ads allow sequential storytelling and motion, making them ideal for step-by-step tutorials that show a product in action.
Question 7: Which metric best indicates whether your ad creative is resonating with the audience?
- CPM
- Reach
- Engagement rate (Correct answer)
- Budget spend
Correct answer: Engagement rate
Engagement rate (likes, comments, shares, saves divided by reach) directly reflects how well the creative content resonates with viewers.
Social Media Design Social Media Ads 3
Which text element in a social media ad appears directly below the image and serves as the main persuasive copy?