Social Media Design Social Media Ads 2

Question 1

What is the recommended aspect ratio for a Facebook single-image feed ad?

Accepted Answer

1:1

Answer

Facebook recommends a 1:1 square aspect ratio for single-image feed ads to maximize screen real estate on mobile.

Question 2

Which ad objective should you choose when the goal is to send users directly to your website?

Accepted Answer

Traffic

Answer

The Traffic objective is specifically designed to drive clicks to an external URL such as a website or landing page.

Question 3

What does 'frequency' measure in a social media ad campaign?

Accepted Answer

The average number of times one person sees your ad

Answer

Frequency is the average number of times each unique user has seen your ad during the campaign period.

Question 4

Which Instagram ad placement appears full-screen between organic Stories content?

Accepted Answer

Stories

Answer

Instagram Stories ads appear full-screen (9:16) between users' organic Stories, offering immersive vertical viewing.

Question 5

What is a 'lookalike audience' in social media advertising?

Accepted Answer

An audience that shares traits with your existing customers

Answer

A lookalike audience is algorithmically built to match the demographic and behavioral profile of a seed audience like your current customers.

Social Media Design Practice Test