Social Media Design Social Media Ads 2 — Questions and Answers
Question 1: What is the recommended aspect ratio for a Facebook single-image feed ad?
- 1.91:1
- 4:5
- 9:16
- 1:1 (Correct answer)
Correct answer: 1:1
Facebook recommends a 1:1 square aspect ratio for single-image feed ads to maximize screen real estate on mobile.
Question 2: Which ad objective should you choose when the goal is to send users directly to your website?
- Brand Awareness
- Engagement
- Traffic (Correct answer)
- Reach
Correct answer: Traffic
The Traffic objective is specifically designed to drive clicks to an external URL such as a website or landing page.
Question 3: What does 'frequency' measure in a social media ad campaign?
- How often your ad is shown per day
- The average number of times one person sees your ad (Correct answer)
- The total number of ad impressions
- How quickly your budget is spent
Correct answer: The average number of times one person sees your ad
Frequency is the average number of times each unique user has seen your ad during the campaign period.
Question 4: Which Instagram ad placement appears full-screen between organic Stories content?
- Explore feed
- Reels
- Stories (Correct answer)
- In-stream video
Correct answer: Stories
Instagram Stories ads appear full-screen (9:16) between users' organic Stories, offering immersive vertical viewing.
Question 5: What is a 'lookalike audience' in social media advertising?
- Users who previously visited your website
- An audience that shares traits with your existing customers (Correct answer)
- A retargeting list of past purchasers
- A group defined by specific interests
Correct answer: An audience that shares traits with your existing customers
A lookalike audience is algorithmically built to match the demographic and behavioral profile of a seed audience like your current customers.
Question 6: In LinkedIn Ads, what targeting option is unique compared to most other social platforms?
- Age and gender
- Job title and company industry (Correct answer)
- Interests and hobbies
- Geographic location
Correct answer: Job title and company industry
LinkedIn allows targeting by job title, seniority, company size, and industry — professional attributes unavailable on most other ad platforms.
Question 7: What does CTR stand for in ad performance metrics?
- Cost To Reach
- Click-Through Rate (Correct answer)
- Conversion Tracking Ratio
- Campaign Total Revenue
Correct answer: Click-Through Rate
CTR (Click-Through Rate) is the percentage of ad impressions that resulted in a click, calculated as clicks divided by impressions.
Social Media Design Social Media Ads 2
What is the recommended aspect ratio for a Facebook single-image feed ad?