Social Media Advertising Ultimate Social Media Advertising 2

Question 1

Which Facebook ad objective should you choose when the primary goal is driving purchases on your e-commerce website?

Accepted Answer

Conversions

Answer

The Conversions objective tells Facebook's algorithm to find users most likely to complete a purchase event on your website.

Question 2

What is a 'lookalike audience' in social media advertising?

Accepted Answer

A new audience that shares traits with your existing customers

Answer

A lookalike audience is built by the platform to find new users who share demographic and behavioral characteristics with a seed audience you provide.

Question 3

On Instagram, which ad placement typically delivers the highest full-screen, immersive experience for mobile users?

Accepted Answer

Instagram Stories

Answer

Instagram Stories occupy the full mobile screen in a vertical 9:16 format, providing an immersive, distraction-free ad experience.

Question 4

What does CPM stand for in social media advertising metrics?

Accepted Answer

Cost Per Mille (thousand impressions)

Answer

CPM means Cost Per Mille, which is the cost an advertiser pays for every 1,000 impressions of their ad.

Question 5

Which LinkedIn ad format allows advertisers to collect leads directly within the platform without sending users to an external website?

Accepted Answer

Lead Gen Forms

Answer

LinkedIn Lead Gen Forms auto-populate with a user's profile data and capture leads natively without requiring a landing page visit.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Ultimate Social Media Advertising 2