Social Media Advertising Social Media Advertising Creative & Ad Formats

Question 1

Which Facebook ad format allows advertisers to showcase multiple images or videos in a single ad unit, each with its own headline, link, and CTA?

Accepted Answer

Carousel ad

Answer

Collection ad

Answer

Instant Experience ad

Answer

Dynamic ad

Question 2

What is the standard aspect ratio recommended for Instagram Stories and Reels ads to fill the full mobile screen?

Accepted Answer

9:16

Answer

16:9

Answer

4:5

Answer

1:1

Question 3

Which LinkedIn ad format delivers a personalized sponsored message directly to a member's LinkedIn inbox?

Accepted Answer

Message Ads (formerly Sponsored InMail)

Answer

Sponsored Content

Answer

Dynamic Ads

Answer

Text Ads

Question 4

What is a TikTok 'TopView' ad?

Accepted Answer

A full-screen ad that appears when a user first opens the TikTok app

Answer

An ad pinned to the top of the For You Page feed

Answer

An ad shown at the top of TikTok search results

Answer

A banner ad displayed at the top of the screen during video playback

Question 5

Facebook Collection ads are primarily designed to do which of the following?

Accepted Answer

Enable mobile users to browse and discover products through a full-screen Instant Experience

Answer

Collect user email addresses for lead generation

Answer

Automatically collect and display user-generated content

Answer

Run ads across a collection of different social platforms simultaneously

Question 6

What is a YouTube 'Bumper ad'?

Accepted Answer

A non-skippable 6-second video ad played before or after a YouTube video

Answer

A skippable 30-second pre-roll video ad

Answer

A mid-roll ad that bumps the main video content

Answer

A display banner shown alongside the YouTube player

Question 7

What does Facebook's 'Instant Experience' (formerly Canvas) ad allow advertisers to create?

Accepted Answer

A fast-loading, full-screen mobile landing page that opens within the Facebook app

Answer

Real-time location-based targeting triggers

Answer

Automatically generated ad variations using machine learning

Answer

Cross-platform ads that run on Facebook, Instagram, and Messenger simultaneously