Social Media Advertising Social Media Advertising Creative & Ad Formats 1 — Questions and Answers
Question 1: Which Facebook ad format allows advertisers to showcase multiple images or videos in a single ad unit, each with its own headline, link, and CTA?
- Collection ad
- Carousel ad (Correct answer)
- Instant Experience ad
- Dynamic ad
Correct answer: Carousel ad
Carousel ads display up to 10 images or videos in a swipeable format, each card having its own link, headline, and call-to-action.
Question 2: What is the standard aspect ratio recommended for Instagram Stories and Reels ads to fill the full mobile screen?
- 16:9
- 4:5
- 1:1
- 9:16 (Correct answer)
Correct answer: 9:16
9:16 is the vertical full-screen aspect ratio that fills the entire mobile display, which is required for Stories and Reels placements.
Question 3: Which LinkedIn ad format delivers a personalized sponsored message directly to a member's LinkedIn inbox?
- Sponsored Content
- Message Ads (formerly Sponsored InMail) (Correct answer)
- Dynamic Ads
- Text Ads
Correct answer: Message Ads (formerly Sponsored InMail)
Message Ads (formerly Sponsored InMail) are delivered directly to LinkedIn members' inboxes, enabling personalized direct outreach at scale.
Question 4: What is a TikTok 'TopView' ad?
- An ad pinned to the top of the For You Page feed
- A full-screen ad that appears when a user first opens the TikTok app (Correct answer)
- An ad shown at the top of TikTok search results
- A banner ad displayed at the top of the screen during video playback
Correct answer: A full-screen ad that appears when a user first opens the TikTok app
TopView ads are full-screen, sound-on video ads that appear immediately when a user opens the TikTok app, ensuring maximum visibility.
Question 5: Facebook Collection ads are primarily designed to do which of the following?
- Collect user email addresses for lead generation
- Enable mobile users to browse and discover products through a full-screen Instant Experience (Correct answer)
- Automatically collect and display user-generated content
- Run ads across a collection of different social platforms simultaneously
Correct answer: Enable mobile users to browse and discover products through a full-screen Instant Experience
Collection ads feature a cover image or video followed by product images; tapping opens an Instant Experience where users can browse a product catalog without leaving Facebook.
Question 6: What is a YouTube 'Bumper ad'?
- A skippable 30-second pre-roll video ad
- A non-skippable 6-second video ad played before or after a YouTube video (Correct answer)
- A mid-roll ad that bumps the main video content
- A display banner shown alongside the YouTube player
Correct answer: A non-skippable 6-second video ad played before or after a YouTube video
Bumper ads are 6-second non-skippable video ads designed for brief, memorable brand messaging and are billed on a CPM basis.
Question 7: What does Facebook's 'Instant Experience' (formerly Canvas) ad allow advertisers to create?
- Real-time location-based targeting triggers
- A fast-loading, full-screen mobile landing page that opens within the Facebook app (Correct answer)
- Automatically generated ad variations using machine learning
- Cross-platform ads that run on Facebook, Instagram, and Messenger simultaneously
Correct answer: A fast-loading, full-screen mobile landing page that opens within the Facebook app
Instant Experience is a full-screen, mobile-optimized post-click destination that loads instantly within the Facebook app, combining video, images, carousels, and product feeds.
Social Media Advertising Social Media Advertising Creative & Ad Formats 1
Which Facebook ad format allows advertisers to showcase multiple images or videos in a single ad unit, each with its own headline, link, and CTA?