Social Media Advertising Ultimate Social Media Advertising 2 — Questions and Answers
Question 1: Which Facebook ad objective should you choose when the primary goal is driving purchases on your e-commerce website?
- Brand Awareness
- Traffic
- Conversions (Correct answer)
- Reach
Correct answer: Conversions
The Conversions objective tells Facebook's algorithm to find users most likely to complete a purchase event on your website.
Question 2: What is a 'lookalike audience' in social media advertising?
- An audience that has already purchased from you
- A new audience that shares traits with your existing customers (Correct answer)
- Users who viewed your ad but did not click
- A retargeting list of website visitors
Correct answer: A new audience that shares traits with your existing customers
A lookalike audience is built by the platform to find new users who share demographic and behavioral characteristics with a seed audience you provide.
Question 3: On Instagram, which ad placement typically delivers the highest full-screen, immersive experience for mobile users?
- Instagram Feed
- Instagram Explore
- Instagram Stories (Correct answer)
- Instagram Shop
Correct answer: Instagram Stories
Instagram Stories occupy the full mobile screen in a vertical 9:16 format, providing an immersive, distraction-free ad experience.
Question 4: What does CPM stand for in social media advertising metrics?
- Cost Per Message
- Cost Per Mille (thousand impressions) (Correct answer)
- Click-to-Purchase Metric
- Conversion Per Month
Correct answer: Cost Per Mille (thousand impressions)
CPM means Cost Per Mille, which is the cost an advertiser pays for every 1,000 impressions of their ad.
Question 5: Which LinkedIn ad format allows advertisers to collect leads directly within the platform without sending users to an external website?
- Sponsored Content
- Text Ads
- Lead Gen Forms (Correct answer)
- Dynamic Ads
Correct answer: Lead Gen Forms
LinkedIn Lead Gen Forms auto-populate with a user's profile data and capture leads natively without requiring a landing page visit.
Question 6: What is ad frequency in social media advertising, and why does it matter?
- The number of platforms an ad runs on simultaneously
- The average number of times one person sees your ad (Correct answer)
- The total impressions divided by your budget
- How often you update your ad creative
Correct answer: The average number of times one person sees your ad
Ad frequency is the average number of times a unique user sees your ad; high frequency can cause ad fatigue and declining performance.
Question 7: On TikTok Ads Manager, what is the minimum budget required to run a campaign-level budget?
- $5 per day
- $50 per day (Correct answer)
- $100 total lifetime
- $500 total lifetime
Correct answer: $50 per day
TikTok requires a minimum daily budget of $50 at the campaign level to ensure sufficient data for its delivery algorithm.
Social Media Advertising Ultimate Social Media Advertising 2
Which Facebook ad objective should you choose when the primary goal is driving purchases on your e-commerce website?