Social Media Advertising Social Media Advertising MCQ 2 — Questions and Answers
Question 1: Which Facebook ad objective should you choose when your primary goal is to get users to install your mobile app?
- Traffic
- App Installs (Correct answer)
- Conversions
- Reach
Correct answer: App Installs
The App Installs objective is specifically designed to drive users to download and install your mobile application.
Question 2: What is a 'lookalike audience' in social media advertising?
- An audience that has already purchased from you
- An audience created from users who look at your ads
- An audience that shares characteristics with your existing customers (Correct answer)
- An audience based solely on demographic filters
Correct answer: An audience that shares characteristics with your existing customers
A lookalike audience is built by the platform to find new users who share similar traits and behaviors with your existing customer base.
Question 3: On LinkedIn Ads, which ad format allows you to send personalized messages directly to a prospect's LinkedIn inbox?
- Sponsored Content
- Text Ads
- Message Ads (Correct answer)
- Dynamic Ads
Correct answer: Message Ads
Message Ads (formerly Sponsored InMail) are delivered directly to LinkedIn members' messaging inboxes for personalized outreach.
Question 4: What does 'frequency capping' accomplish in a social media ad campaign?
- It limits how much you spend per day
- It restricts how often one user sees your ad (Correct answer)
- It caps the number of creatives in rotation
- It sets a maximum bid for auctions
Correct answer: It restricts how often one user sees your ad
Frequency capping limits the number of times a single user is shown your ad within a given time period to prevent ad fatigue.
Question 5: Which metric best measures the percentage of people who clicked your ad after seeing it?
- CPM
- CTR (Correct answer)
- CPA
- ROAS
Correct answer: CTR
Click-Through Rate (CTR) is calculated as clicks divided by impressions, showing the percentage of viewers who clicked the ad.
Question 6: A brand wants to retarget users who visited their product page but did not purchase. Which tool enables this on Facebook?
- Facebook Pixel (Correct answer)
- Facebook Business Suite
- Audience Insights
- Facebook Analytics
Correct answer: Facebook Pixel
The Facebook Pixel is a code snippet placed on your website that tracks visitor behavior, enabling retargeting of users based on their site actions.
Question 7: What is the primary advantage of using video ads over static image ads on social media?
- Video ads are always cheaper to run
- Video ads receive preferential placement in all platforms
- Video ads tend to drive higher engagement and convey more information (Correct answer)
- Video ads guarantee higher conversion rates
Correct answer: Video ads tend to drive higher engagement and convey more information
Video ads typically generate higher engagement rates and can communicate complex messages more effectively than static images.
Social Media Advertising Social Media Advertising MCQ 2
Which Facebook ad objective should you choose when your primary goal is to get users to install your mobile app?