Social Media Advertising Social Media Advertising MCQ 3

Question 1

In Instagram advertising, what is a 'Story Ad'?

Accepted Answer

A full-screen vertical ad shown between users' Stories

Answer

Instagram Story Ads are full-screen vertical format ads that appear between organic Stories as users swipe through them.

Question 2

What does CPM stand for in social media advertising?

Accepted Answer

Cost Per Mille (thousand impressions)

Answer

CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions.

Question 3

Which Twitter/X ad format is best suited for growing your brand's follower count?

Accepted Answer

Follower Campaign

Answer

The Follower Campaign objective on Twitter/X is specifically optimized to encourage users to follow your brand's account.

Question 4

A/B testing in social media ads involves:

Accepted Answer

Testing two or more ad variations to determine which performs better

Answer

A/B testing means running two or more ad variations with one differing variable to identify which version drives better results.

Question 5

What is the recommended aspect ratio for most Facebook and Instagram feed image ads?

Accepted Answer

1:1 (square)

Answer

The 1:1 square ratio is recommended for feed image ads because it takes up more vertical space in the feed and performs well across both platforms.

Social Media Advertising Practice Test