Social Media Advertising Social Media Advertising MCQ 3 — Questions and Answers
Question 1: In Instagram advertising, what is a 'Story Ad'?
- An ad placed in the Instagram Explore tab
- A full-screen vertical ad shown between users' Stories (Correct answer)
- An ad that appears in the main feed
- An ad embedded within Instagram Reels
Correct answer: A full-screen vertical ad shown between users' Stories
Instagram Story Ads are full-screen vertical format ads that appear between organic Stories as users swipe through them.
Question 2: What does CPM stand for in social media advertising?
- Cost Per Message
- Cost Per Mille (thousand impressions) (Correct answer)
- Clicks Per Minute
- Cost Per Marketing
Correct answer: Cost Per Mille (thousand impressions)
CPM stands for Cost Per Mille, which is the cost an advertiser pays for one thousand ad impressions.
Question 3: Which Twitter/X ad format is best suited for growing your brand's follower count?
- Website Card
- Promoted Tweet
- Follower Campaign (Correct answer)
- App Card
Correct answer: Follower Campaign
The Follower Campaign objective on Twitter/X is specifically optimized to encourage users to follow your brand's account.
Question 4: A/B testing in social media ads involves:
- Running ads on two different platforms simultaneously
- Testing two or more ad variations to determine which performs better (Correct answer)
- Splitting your budget equally between video and image ads
- Testing ads in two different countries at once
Correct answer: Testing two or more ad variations to determine which performs better
A/B testing means running two or more ad variations with one differing variable to identify which version drives better results.
Question 5: What is the recommended aspect ratio for most Facebook and Instagram feed image ads?
- 16:9
- 4:3
- 1:1 (square) (Correct answer)
- 9:16
Correct answer: 1:1 (square)
The 1:1 square ratio is recommended for feed image ads because it takes up more vertical space in the feed and performs well across both platforms.
Question 6: TikTok's 'TopView' ad format is characterized by:
- A small banner at the top of the app
- A full-screen video ad that appears when users first open TikTok (Correct answer)
- An ad overlaid on top of trending hashtags
- A sponsored post that ranks first in search results
Correct answer: A full-screen video ad that appears when users first open TikTok
TopView is a premium TikTok ad format that shows a full-screen video ad immediately when a user opens the TikTok app.
Question 7: Which type of social media ad targeting uses data from your CRM or email list?
- Behavioral targeting
- Interest targeting
- Custom Audience / Customer List targeting (Correct answer)
- Contextual targeting
Correct answer: Custom Audience / Customer List targeting
Custom Audience or Customer List targeting lets you upload your own CRM data or email list to match against platform users for direct targeting.
Social Media Advertising Social Media Advertising MCQ 3
In Instagram advertising, what is a 'Story Ad'?