Social Media Advertising Social Media Advertising Creative & Ad Formats 3

Question 1

According to TikTok's advertising best practices, what video length range is recommended for in-feed ads to achieve the best completion rates?

Accepted Answer

15–60 seconds

Answer

TikTok recommends 15–60 seconds for in-feed ads, with shorter videos (under 30 seconds) often achieving higher completion rates while still delivering the message.

Question 2

What aspect ratio is recommended for square-format ads displayed in both Facebook and Instagram feed placements?

Accepted Answer

1:1

Answer

The 1:1 square ratio is universally supported across Facebook and Instagram feeds and maximizes vertical real estate on mobile screens.

Question 3

Which of the following is a recommended best practice when designing Instagram Stories ads?

Accepted Answer

Design for sound-off, as a majority of users watch Stories without audio

Answer

Studies show most social media video content is consumed without audio, so Stories ads should communicate the core message visually using captions or on-screen text.

Question 4

What does Facebook's 'Dynamic Creative' feature do?

Accepted Answer

Automatically tests combinations of creative assets (images, headlines, CTAs) to identify the best-performing mix

Answer

Dynamic Creative takes multiple creative components provided by the advertiser and automatically combines and tests them to determine the optimal combination for each audience segment.

Question 5

What is the maximum video file size supported for most Facebook ad placements?

Accepted Answer

4 GB

Answer

Facebook supports video files up to 4 GB for most ad placements, allowing advertisers to upload high-resolution video without significant compression.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Social Media Advertising Creative & Ad Formats 3