Social Media Advertising Social Media Advertising Creative & Ad Formats 3

Question 1

According to TikTok's advertising best practices, what video length range is recommended for in-feed ads to achieve the best completion rates?

Accepted Answer

15–60 seconds

Answer

5–10 seconds

Answer

60–90 seconds

Answer

2–3 minutes

Question 2

What aspect ratio is recommended for square-format ads displayed in both Facebook and Instagram feed placements?

Accepted Answer

1:1

Answer

16:9

Answer

4:5

Answer

9:16

Question 3

Which of the following is a recommended best practice when designing Instagram Stories ads?

Accepted Answer

Design for sound-off, as a majority of users watch Stories without audio

Answer

Use landscape (16:9) orientation to match widescreen displays

Answer

Design primarily for sound-on since most Stories are viewed with audio

Answer

Use text-heavy layouts to maximize the information conveyed

Question 4

What does Facebook's 'Dynamic Creative' feature do?

Accepted Answer

Automatically tests combinations of creative assets (images, headlines, CTAs) to identify the best-performing mix

Answer

Generates animated GIF versions of static image ads automatically

Answer

Uses AI to write ad copy based on the advertiser's product catalog

Answer

Dynamically adjusts the ad budget in real time based on creative performance

Question 5

What is the maximum video file size supported for most Facebook ad placements?

Accepted Answer

4 GB

Answer

50 MB

Answer

500 MB

Answer

1 GB

Question 6

On Facebook Ads Manager, what does the 'Quality Ranking' metric (which replaced the older Ad Relevance Score) measure?

Accepted Answer

How the perceived quality of an ad compares to other ads competing for the same audience

Answer

The total number of clicks an ad receives relative to its impressions

Answer

The speed at which the ad's landing page loads after a click

Answer

The accuracy of the ad's targeting relative to the advertiser's stated goal

Question 7

For an e-commerce brand looking to drive product discovery and showcase multiple items in a single ad, which social media ad format is most effective?

Accepted Answer

Carousel or Collection ads showcasing multiple products simultaneously

Answer

Single static image ads with a 'Shop Now' button

Answer

Text-only sponsored posts

Answer

Poll ads asking users to vote on their favorite product