Social Media Advertising Social Media Advertising 3

Question 1

What is 'retargeting' in the context of social media advertising?

Accepted Answer

Showing ads to users who have previously interacted with your brand

Answer

Retargeting (also called remarketing) serves ads specifically to users who have already visited your website, used your app, or engaged with your content.

Question 2

On Instagram, which ad placement is only visible for 24 hours?

Accepted Answer

Stories ad

Answer

Instagram Stories ads appear within the Stories feature, where content disappears after 24 hours, creating urgency and a full-screen immersive experience.

Question 3

What is the Facebook Pixel primarily used for?

Accepted Answer

Tracking user actions on your website to optimize ads and build audiences

Answer

The Facebook Pixel is a snippet of code placed on your website that tracks visitor behavior, enabling conversion tracking, audience building, and ad optimization.

Question 4

Which Twitter/X ad format is best suited for growing your brand's follower count?

Accepted Answer

Follower Ads (Promote Your Account)

Answer

Follower Ads (formerly Promoted Accounts) are specifically designed to introduce your account to targeted users and encourage them to follow you.

Question 5

What does 'social proof' in ad creative refer to?

Accepted Answer

Incorporating reviews, ratings, or user counts to build credibility

Answer

Social proof in advertising uses testimonials, star ratings, customer counts, or user-generated content to signal credibility and influence purchasing decisions.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Social Media Advertising 3