Social Media Advertising Social Media Advertising 3 — Questions and Answers
Question 1: What is 'retargeting' in the context of social media advertising?
- Showing ads to users who have previously interacted with your brand (Correct answer)
- Adjusting bids based on competitor activity
- Targeting a new demographic segment
- Re-publishing the same ad creative after it expires
Correct answer: Showing ads to users who have previously interacted with your brand
Retargeting (also called remarketing) serves ads specifically to users who have already visited your website, used your app, or engaged with your content.
Question 2: On Instagram, which ad placement is only visible for 24 hours?
- Feed ad
- Explore ad
- Stories ad (Correct answer)
- Reels ad
Correct answer: Stories ad
Instagram Stories ads appear within the Stories feature, where content disappears after 24 hours, creating urgency and a full-screen immersive experience.
Question 3: What is the Facebook Pixel primarily used for?
- Designing ad creatives
- Tracking user actions on your website to optimize ads and build audiences (Correct answer)
- Scheduling posts on Facebook
- Measuring organic page reach
Correct answer: Tracking user actions on your website to optimize ads and build audiences
The Facebook Pixel is a snippet of code placed on your website that tracks visitor behavior, enabling conversion tracking, audience building, and ad optimization.
Question 4: Which Twitter/X ad format is best suited for growing your brand's follower count?
- Promoted Tweets
- Follower Ads (Promote Your Account) (Correct answer)
- Twitter Amplify
- Dynamic Product Ads
Correct answer: Follower Ads (Promote Your Account)
Follower Ads (formerly Promoted Accounts) are specifically designed to introduce your account to targeted users and encourage them to follow you.
Question 5: What does 'social proof' in ad creative refer to?
- Using platform-verified badges in ads
- Incorporating reviews, ratings, or user counts to build credibility (Correct answer)
- Proof that an ad was seen by a real human, not a bot
- Documentation required for political ad transparency
Correct answer: Incorporating reviews, ratings, or user counts to build credibility
Social proof in advertising uses testimonials, star ratings, customer counts, or user-generated content to signal credibility and influence purchasing decisions.
Question 6: What is A/B testing in social media advertising?
- Running ads on both Facebook and Instagram simultaneously
- Testing two or more ad variations to identify which performs better (Correct answer)
- Splitting your budget between awareness and conversion objectives
- Using two different ad accounts for the same campaign
Correct answer: Testing two or more ad variations to identify which performs better
A/B testing (split testing) involves running two or more ad variants with one variable changed at a time to determine which version drives better performance.
Question 7: Which campaign objective should an advertiser choose when the primary goal is to get users to install a mobile app?
- Brand Awareness
- Traffic
- App Installs (Correct answer)
- Reach
Correct answer: App Installs
The App Installs objective is specifically optimized by platform algorithms to show ads to users most likely to download and install your mobile application.
Social Media Advertising Social Media Advertising 3
What is 'retargeting' in the context of social media advertising?