Social Media Advertising Risk Assessment & Management 2

Question 1

A brand's social media ad goes viral for the wrong reasons, sparking a boycott. What is the FIRST risk mitigation step?

Accepted Answer

Pause all active ad campaigns immediately

Answer

Pausing active campaigns prevents further amplification of the problematic message while your team assesses the situation.

Question 2

Which metric best indicates early signs of ad fatigue risk in a social media campaign?

Accepted Answer

Declining frequency-adjusted CTR

Answer

A declining CTR despite rising frequency signals that the audience is becoming desensitized to your ad creative.

Question 3

Your Facebook ad is flagged for a policy violation. What is the most appropriate immediate response?

Accepted Answer

Appeal the decision through official Meta channels with supporting documentation

Answer

Filing a formal appeal with documentation is the proper channel and avoids account-level penalties from workarounds.

Question 4

A competitor files a trademark infringement claim against your social media ad's tagline. What risk category does this fall under?

Accepted Answer

Legal and compliance risk

Answer

Trademark infringement claims are a form of legal and compliance risk that can result in ad removal and monetary damages.

Question 5

What does 'brand safety' primarily protect advertisers from in social media advertising?

Accepted Answer

Ad placement next to harmful or inappropriate content

Answer

Brand safety tools prevent your ads from appearing alongside content that could damage your brand's reputation by association.

Social Media Advertising Practice Test