Social Media Advertising Risk Assessment & Management 2 — Questions and Answers
Question 1: A brand's social media ad goes viral for the wrong reasons, sparking a boycott. What is the FIRST risk mitigation step?
- Pause all active ad campaigns immediately (Correct answer)
- Increase ad spend to suppress negative content
- Delete the offending ad without acknowledgment
- Blame the ad agency publicly
Correct answer: Pause all active ad campaigns immediately
Pausing active campaigns prevents further amplification of the problematic message while your team assesses the situation.
Question 2: Which metric best indicates early signs of ad fatigue risk in a social media campaign?
- Rising click-through rate
- Declining frequency-adjusted CTR (Correct answer)
- Increasing impressions
- Lower cost-per-click
Correct answer: Declining frequency-adjusted CTR
A declining CTR despite rising frequency signals that the audience is becoming desensitized to your ad creative.
Question 3: Your Facebook ad is flagged for a policy violation. What is the most appropriate immediate response?
- Create a new ad account to continue running ads
- Appeal the decision through official Meta channels with supporting documentation (Correct answer)
- Ignore it and run the ad on another platform
- Sue Meta for unfair enforcement
Correct answer: Appeal the decision through official Meta channels with supporting documentation
Filing a formal appeal with documentation is the proper channel and avoids account-level penalties from workarounds.
Question 4: A competitor files a trademark infringement claim against your social media ad's tagline. What risk category does this fall under?
- Operational risk
- Legal and compliance risk (Correct answer)
- Reputational risk
- Financial liquidity risk
Correct answer: Legal and compliance risk
Trademark infringement claims are a form of legal and compliance risk that can result in ad removal and monetary damages.
Question 5: What does 'brand safety' primarily protect advertisers from in social media advertising?
- High CPM rates
- Ad placement next to harmful or inappropriate content (Correct answer)
- Low engagement rates
- Slow page load times
Correct answer: Ad placement next to harmful or inappropriate content
Brand safety tools prevent your ads from appearing alongside content that could damage your brand's reputation by association.
Question 6: An advertiser discovers their social ad campaign has been targeting a protected class in a way that violates the Fair Housing Act. What should they do?
- Continue the campaign until it ends naturally
- Immediately halt targeting parameters and consult legal counsel (Correct answer)
- Switch to a different social platform
- Reduce the budget to minimize exposure
Correct answer: Immediately halt targeting parameters and consult legal counsel
Discriminatory targeting of protected classes in housing, employment, or credit ads violates federal law and platform policies, requiring immediate corrective action.
Question 7: Which risk is MOST associated with running social media ads during a widely covered national tragedy?
- Click fraud risk
- Contextual insensitivity and reputational damage (Correct answer)
- Attribution modeling failure
- Ad auction inflation
Correct answer: Contextual insensitivity and reputational damage
Running promotional ads during tragedies can appear tone-deaf, causing severe reputational damage even if the ad content is unrelated to the event.
Social Media Advertising Risk Assessment & Management 2
A brand's social media ad goes viral for the wrong reasons, sparking a boycott.
What is the FIRST risk mitigation step?