Social Media Advertising Social Media Advertising Audience Targeting & Segmentation 2

Question 1

What is 'demographic targeting' in social media advertising?

Accepted Answer

Targeting based on characteristics like age, gender, education, and household income

Answer

Demographic targeting narrows ad delivery to audiences based on personal characteristics such as age range, gender, parental status, education level, or income tier.

Question 2

What is a 'buyer persona' and how does it inform social media ad targeting?

Accepted Answer

A fictional representation of your ideal customer used to guide targeting and messaging decisions

Answer

A buyer persona is a semi-fictional profile built from research and data that represents your ideal customer, guiding which targeting parameters, messages, and platforms to use.

Question 3

What is 'geo-targeting' in social media advertising?

Accepted Answer

Delivering ads to users in specific geographic locations such as countries, states, cities, or radius around a location

Answer

Geo-targeting restricts ad delivery to users in specific locations, enabling local businesses to reach nearby customers or national brands to tailor messages by region.

Question 4

What is 'contextual targeting' in social media advertising?

Accepted Answer

Serving ads alongside content that is relevant to the product or service being advertised

Answer

Contextual targeting places ads next to content that is topically related to the advertised product, reaching users when they are already in a relevant mindset.

Question 5

Which platform is best known for its 'keyword targeting' capability in social media advertising?

Accepted Answer

Answer

Pinterest offers keyword targeting that matches ads to users who are actively searching for or engaging with content around specific terms, similar to search advertising.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Social Media Advertising Audience Targeting & Segmentation 2