Social Media Advertising Social Media Advertising Audience Targeting & Segmentation 2 — Questions and Answers
Question 1: What is 'demographic targeting' in social media advertising?
- Targeting based on users' geographic region only
- Targeting based on characteristics like age, gender, education, and household income (Correct answer)
- Targeting based on the device type users are on
- Targeting based on users' browsing speed
Correct answer: Targeting based on characteristics like age, gender, education, and household income
Demographic targeting narrows ad delivery to audiences based on personal characteristics such as age range, gender, parental status, education level, or income tier.
Question 2: What is a 'buyer persona' and how does it inform social media ad targeting?
- A fictional representation of your ideal customer used to guide targeting and messaging decisions (Correct answer)
- A real customer selected to represent your entire audience
- A platform-generated profile of your highest-spending customers
- An AI-generated character used in ad creative
Correct answer: A fictional representation of your ideal customer used to guide targeting and messaging decisions
A buyer persona is a semi-fictional profile built from research and data that represents your ideal customer, guiding which targeting parameters, messages, and platforms to use.
Question 3: What is 'geo-targeting' in social media advertising?
- Using satellite imagery in ad creative
- Delivering ads to users in specific geographic locations such as countries, states, cities, or radius around a location (Correct answer)
- Targeting users who searched for geographic terms
- Tracking ad delivery across different time zones
Correct answer: Delivering ads to users in specific geographic locations such as countries, states, cities, or radius around a location
Geo-targeting restricts ad delivery to users in specific locations, enabling local businesses to reach nearby customers or national brands to tailor messages by region.
Question 4: What is 'contextual targeting' in social media advertising?
- Targeting users based on the context of their past purchases
- Serving ads alongside content that is relevant to the product or service being advertised (Correct answer)
- Targeting based on the current time of day
- Targeting users based on their life context, such as 'new parent'
Correct answer: Serving ads alongside content that is relevant to the product or service being advertised
Contextual targeting places ads next to content that is topically related to the advertised product, reaching users when they are already in a relevant mindset.
Question 5: Which platform is best known for its 'keyword targeting' capability in social media advertising?
- Pinterest (Correct answer)
- Snapchat
Correct answer: Pinterest
Pinterest offers keyword targeting that matches ads to users who are actively searching for or engaging with content around specific terms, similar to search advertising.
Question 6: What is the purpose of 'audience segmentation' in social media advertising?
- To divide the advertising budget into equal portions
- To split a broad target audience into smaller groups with shared characteristics for more relevant, tailored messaging (Correct answer)
- To separate organic from paid audience data
- To divide campaign reporting by platform
Correct answer: To split a broad target audience into smaller groups with shared characteristics for more relevant, tailored messaging
Audience segmentation divides a large target market into subgroups by demographics, behaviors, or interests, enabling more personalized and effective ad messaging for each group.
Social Media Advertising Social Media Advertising Audience Targeting & Segmentation 2
What is 'demographic targeting' in social media advertising?