SLM Reporting and Analytics 3

Question 1

In CRM Analytics for Loyalty Management, what does a 'breakage rate' KPI measure?

Accepted Answer

The rate at which issued points expire without being redeemed

Answer

Breakage rate measures the percentage of issued loyalty points that expire unredeemed, representing revenue recognized by the program operator.

Question 2

A loyalty analyst needs to compare redemption behavior between Gold and Platinum tier members. Which report type in Salesforce enables this side-by-side comparison most efficiently?

Accepted Answer

Joined report with one block per tier

Answer

A joined report allows creating separate report blocks per tier that share a common view, enabling direct side-by-side behavioral comparison.

Question 3

Which object stores the historical record of a member's point balance changes that feeds into analytics dashboards?

Accepted Answer

Transaction Journal

Answer

The Transaction Journal object logs every credit and debit event affecting a member's point balance, providing the raw data for analytics.

Question 4

What analytic insight does the 'Average Transaction Value by Tier' metric provide to a loyalty program manager?

Accepted Answer

It reveals whether higher-tier members spend more per transaction

Answer

Average Transaction Value by Tier reveals spending patterns across tiers, helping validate whether the tier structure is driving higher spend.

Question 5

A Salesforce admin wants to schedule a loyalty analytics report to email stakeholders every Monday. Where is this configured?

Accepted Answer

In the Report's detail page under 'Subscribe'

Answer

Report subscriptions are configured on the report's detail page via the 'Subscribe' button, allowing scheduled email delivery to stakeholders.

(SLM) Salesforce Loyalty Management Certification Practice Test

(SLM) Salesforce Loyalty Management Certification Practice Test

SLM Reporting and Analytics 3