SLM Engagement Strategies 5

Question 1

A loyalty program tracks member sentiment through post-transaction surveys. Which Salesforce capability best connects survey responses to Loyalty Member records for engagement follow-up?

Accepted Answer

Salesforce Surveys linked to Loyalty Program Member via a lookup field

Answer

Salesforce Surveys can be linked directly to Loyalty Program Member records via lookup fields, enabling automated follow-up workflows based on survey responses.

Question 2

A brand runs a loyalty program across three countries with different currencies. How does Salesforce Loyalty Management handle multi-currency point values?

Accepted Answer

Separate Loyalty Currencies or exchange rates can be configured per program or transaction

Answer

Salesforce Loyalty Management supports configuring separate currencies or exchange rate logic to handle multi-currency scenarios across international programs.

Question 3

A loyalty engagement campaign targets members who have high transaction frequency but low average spend. Which Salesforce tool best identifies this segment?

Accepted Answer

Reports and Dashboards filtering by transaction count and average transaction value

Answer

Salesforce Reports and Dashboards can filter Loyalty Program Member data by transaction count and average spend to identify high-frequency, low-spend member segments.

Question 4

A program administrator wants to allow members to pool points with family members. Which Salesforce Loyalty Management concept best models shared point balances?

Accepted Answer

A Group Membership or Household Loyalty setup with a shared currency pool

Answer

Group or Household Loyalty configurations allow multiple members to contribute to and redeem from a shared currency pool, modeling family point pooling.

Question 5

When a member's transaction qualifies for multiple active promotions simultaneously, how does Salesforce Loyalty Management determine which promotions apply?

Accepted Answer

Promotion stacking rules and priority settings determine which promotions combine or exclude others

Answer

Salesforce Loyalty Management uses promotion stacking rules and priority configurations to control whether multiple promotions combine or whether one excludes others.

(SLM) Salesforce Loyalty Management Certification Practice Test

(SLM) Salesforce Loyalty Management Certification Practice Test

SLM Engagement Strategies 5