SLM Engagement Strategies 4

Question 1

A program manager wants to run a 'double points weekend' for all members. Which Loyalty Management object defines the time window for this engagement boost?

Accepted Answer

Promotion with a Start Date and End Date

Answer

Promotions in Salesforce Loyalty Management include Start Date and End Date fields that define the active window for limited-time offers like double points weekends.

Question 2

Which approach in Salesforce Loyalty Management best supports a 'gamification' engagement strategy where members complete challenges to unlock badges?

Accepted Answer

Promotion with sequential milestones and Member Benefit records

Answer

Sequential milestone promotions combined with Member Benefit records can model gamification challenges, unlocking digital badges as members complete defined steps.

Question 3

A loyalty admin wants to prevent a new member from redeeming points until they have been enrolled for at least 30 days. How is this enforced?

Accepted Answer

By setting a minimum enrollment duration in the Redemption Promotion's eligibility rules

Answer

Redemption promotions can include eligibility rules that check enrollment date, preventing redemption until a member meets the minimum enrollment period.

Question 4

A B2B loyalty program wants to reward purchasing agents at corporate accounts rather than the company itself. Which Loyalty Management feature supports member-level tracking within a corporate hierarchy?

Accepted Answer

Individual Loyalty Program Members linked to a Contact under an Account

Answer

Salesforce Loyalty Management links Loyalty Program Members to individual Contacts, allowing B2B programs to reward specific purchasing agents even within the same corporate Account.

Question 5

What is the primary purpose of an 'Accrual' transaction in Salesforce Loyalty Management's Transaction Journal?

Accepted Answer

To credit points to a member's balance based on qualifying activity

Answer

Accrual transactions in the Transaction Journal represent point earnings, crediting a member's currency balance when they complete qualifying activities.

(SLM) Salesforce Loyalty Management Certification Practice Test

(SLM) Salesforce Loyalty Management Certification Practice Test

SLM Engagement Strategies 4