SLM Customer Data Management and Segmentation 2

Question 1

In Salesforce Loyalty Management, which object is primarily used to store a member's accumulated points balance?

Accepted Answer

Loyalty Member Currency

Answer

The Loyalty Member Currency object tracks a member's balance for each currency (e.g., points) within a loyalty program.

Question 2

A retailer wants to segment customers who have made at least 5 purchases in the last 90 days. Which Salesforce tool is best suited for building this dynamic segment?

Accepted Answer

Segment Builder in Data Cloud

Answer

Segment Builder in Salesforce Data Cloud allows marketers to create dynamic, criteria-based audience segments using unified customer profiles.

Question 3

What is the purpose of the 'Loyalty Program' object's 'Program Currency' field in Salesforce Loyalty Management?

Accepted Answer

It specifies the type of points or miles members can earn and redeem

Answer

Program Currency defines the unit of value (like points or miles) that members accumulate and redeem within a loyalty program.

Question 4

When configuring member segmentation for a loyalty program, which field on the Loyalty Program Member record indicates a member's current status level?

Accepted Answer

Member Tier

Answer

The Member Tier field on the Loyalty Program Member record reflects the member's current tier assignment within a tier group.

Question 5

A company wants to unify online and in-store customer data for loyalty segmentation. Which Salesforce feature consolidates data from multiple sources into a single customer profile?

Accepted Answer

Data Cloud Identity Resolution

Answer

Data Cloud Identity Resolution merges data from multiple sources by matching on identifiers to create a unified Individual profile.

(SLM) Salesforce Loyalty Management Certification Practice Test

(SLM) Salesforce Loyalty Management Certification Practice Test

SLM Customer Data Management and Segmentation 2