SEM Ad Copywriting and Creative Strategy 2

Question 1

Which Google Ads extension adds clickable links to specific pages of a website beneath the main ad?

Accepted Answer

Sitelink extensions

Answer

Sitelink extensions display additional clickable links to specific website pages beneath the main ad, giving users more navigation options.

Question 2

What is the primary purpose of callout extensions in Google Ads?

Accepted Answer

To highlight unique selling points or offers in non-clickable text

Answer

Callout extensions add short, non-clickable text snippets that highlight unique benefits or features such as 'Free Shipping' or '24/7 Support.'

Question 3

Which ad extension is best suited for an e-commerce advertiser who wants to display specific product names and prices directly in the ad?

Accepted Answer

Price extensions

Answer

Price extensions display a menu of products or services with their individual prices in the ad, allowing users to compare offerings before clicking.

Question 4

What is the character limit for each individual callout extension text in Google Ads?

Accepted Answer

25 characters

Answer

Each callout extension is limited to 25 characters, requiring advertisers to communicate value in a brief, punchy phrase.

Question 5

In SEM ad copywriting, 'ad mirroring' refers to which technique?

Accepted Answer

Echoing the language of the user's search query in the ad copy

Answer

Ad mirroring involves using words and phrases from the user's own search query in the ad copy to increase perceived relevance and improve CTR.

SEM - Search Engine Marketing Practice Test