VIP Exclusive
SEM Search Engine Marketing VIP Certification Exam
SEM — This exam mirrors the Google Ads Search Certification issued by Google Skillshop — a free, role-based certification covering search campaign creation, keyword strategy, bidding, ad formats, measurement, and optimization; the real assessment is approximately 50 questions with a 75-minute limit and an 80% passing threshold.
57
Questions
75m
Time Limit
80.00%
To Pass
Question 1 of 57👑 VIP
A retail advertiser is running a Google Search campaign for winter boots. Their current average CPC is $1.20, but their top competitor consistently shows ads above theirs. The advertiser's Quality Score is 6/10. Which combination of actions is MOST likely to improve their Ad Rank without simply raising their Max CPC bid?
Questions 2–57 and full explanations are VIP-exclusive.